strayer Case Study 1: Revitalizing a Brand
Case Study 1: Revitalizing a Brand
Due Week 4 and worth 200 points
Read
the case study titled “Revitalizing a Brand”, located in the online
course shell. Use the Internet or Strayer databases to research the
branding and communication strategies of one (1) health services
organization that is similar to the health services organizations
mentioned in the case study.
Write a four to six (4-6) page paper in which you:
1. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
2.
Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis
associated with the current marketing communication, identity, and brand
position of Plaza Home Health Services.
3.
Assess the importance of benchmarking in Plaza Home Health Services’
development and implementation of an effective brand strategy (marketing
communication, identity, and brand position).
4.
Compare branding and communication strategies of a similar health
services organization with that of Plaza Home Health Services. Determine
whether or not Plaza Home Health Services should apply additional best
practices into its current branding and communication strategies.
Provide a rationale and support for your response.
5. Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
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