Social Marketing and Healthcare

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Week 4



Introductory Paragraph (no more than 180 words)

Welcome to Week 4!

Last week, we explored public health through the lens of a local public health agency and how these services impact the community. We discussed what works effectively and what areas need improvement. We also reviewed the importance of a community health assessment and the role of evaluation in producing positive and long-term health outcomes

In this week, we will discuss how health information is communicated and why these methods are so important. We will review some of the factors directly related to the population that influence health communication. We will examine the role of social marketing in public health and as a viable communication technique. We will identify diverse public health issues and explore how social marketing has increased awareness of those health concerns. We will also make recommendations for improving public health communication campaigns. We will develop social marketing plans for a selected health issue and discuss the role of the key components of a communications campaign with the goal of increasing awareness and improving health outcomes in a target population.

Your Learning Objectives for the Week:

  • Communicate health policy and management issues using appropriate channels and technologies.


66.67 %4 of 6 topics complete

Show data table for This chart displays the number of completed topics versus the total number of topics within module Week 4..

Topic Completion Number of Tasks Completed Pace value Item status Tooltip
Completion 4 0 Success 4 of 6 topics complete

List of Topics and Sub-Modules for Week 4

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  • Health Communication

    Web Page


  • Social Marketing and Communications

    Web Page


  • The Four ‘Ps’ of Social Marketing

    Web Page


  • Week 4 Knowledge Check



    Due December 25 at 11:59 PM

  • Week 4 Discussion

    Discussion Topic


    Overdue – Last Thu at 11:59 PM

    Assignment Instructions and Details:

    By the due date assigned respond to the discussion question and submit your response to the appropriate topic in the Discussion Area

    Respond to the assigned question using the lessons and vocabulary found in the reading. Support your answers with examples and research. Your responses should clarify your understanding of the topic. They should be your own, original, and free from plagiarism. Follow the APA format for writing style, spelling and grammar, and citation of sources. Start reviewing and responding to the postings of your classmates as early in the week as possible. Respond to at least two of your classmates. Participate in the discussion by analyzing each response for completeness and accuracy and by suggesting specific additions or clarifications for improving the discussion question response.

    Discussion Question: Social Marketing

    Describe four different social marketing campaigns that address at least two different public health issues. Explain the purpose of the campaign, target audience, and how the campaign works. Explain why the campaign is or is not successful. Recommend at least two potential changes for each campaign regardless of the campaign’s success and explain how those changes could potentially improve the campaign.

    Support your statements with scholarly references and appropriate examples. Comment on the postings of at least two of your classmates.

    Evaluation Criteria:.

    • Described four different social marketing campaigns and two different public health issues.
    • Explained the purpose of the program, target audience, and how the campaign works.
    • Explained what contributed to the success or lack of success of the program.
    • Recommended at least two potential changes for each campaign
    • Justified your answers with appropriate research and reasoning
    • Commented on the postings of at least two of your classmates
  • Week 4 Project



    Due December 30 at 11:59 PM

    Social Marketing and Healthcare

    The past decade has seen an enormous surge in social marketing to convey various messages. Social marketing has also been established as an essential health communications tool to promote health initiatives. Social marketing should not be the only tool to communicate information to the general public, but to complement the existing practices in place.

    This week, you will examine the use of social marketing as a communication channel in healthcare. Review the following website article:

    • Centers for Disease Control and Prevention. (2012). Gateway to health communication & social marketing practice. Retrieved from

    Using the readings for the week, the South University Online Library, and the Internet, create a 15- to 20-slide Microsoft PowerPoint presentation with a separate title and reference slide. Include the following:

    • Justify why social marketing is needed in today’s society to promote health initiatives.
    • List the numerous communication channels that are used in developing a health campaign.
    • Describe the process used to identify the population segment that can benefit from a specific health behavior.
    • Explain how you will evaluate the effectiveness of your communications campaign.
    • Provide a specific example of how social marketing was used in a health campaign.

    In addition, include a minimum of five scholarly references in support of your statements. Be sure to support your statements with appropriate examples.

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