Service Strategies Evaluation of Nonprofit Hospital System
Service Strategies Evaluation of Nonprofit Hospital System
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In a portfolio analysis, the market position of a health
care organization is examined in terms of its market share and rate of service
category growth.
Select the hospital of choice from any hospital currently
operating in the United States, and perform a portfolio analysis on it.
Be sure to identify at least 8-10 products or services that
the hospital offers, and group them into the 4 possible categories of cash
cows, stars, problem children, and dogs.
For each product or service, provide a properly cited
rationale for why the chosen category was selected (i.e., why chose product A
as a cash cow).
4-6 pgs w/ref
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