Read Chapter 5, “Healthcare Marketing” in Essentials of Strategic Planning in Healthcare

  1. Read Chapter 5, “Healthcare Marketing” in Essentials of Strategic Planning in Healthcare.
  2. Research healthcare marketing plans.
  3. Review “Coastal Medical Center Comprehensive Case Study.”
  4. Outline a general healthcare marketing plan for CMC. 
  5. The plan should include:
    1. A market audit—key observations and major driving factors
    2. An analysis of CMC’s market position—overall
    3. Market strategies—at least three specific initiatives
    4. Quantifiable objectives—SMART, measurable
    5. Market actions—description of actions and priority
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