Read Chapter 5, “Healthcare Marketing” in Essentials of Strategic Planning in Healthcare
- Read Chapter 5, “Healthcare Marketing” in Essentials of Strategic Planning in Healthcare.
- Research healthcare marketing plans.
- Review “Coastal Medical Center Comprehensive Case Study.”
- Outline a general healthcare marketing plan for CMC.
- The plan should include:
- A market audit—key observations and major driving factors
- An analysis of CMC’s market position—overall
- Market strategies—at least three specific initiatives
- Quantifiable objectives—SMART, measurable
- Market actions—description of actions and priority
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