In the textbook, Essentials of Strategic Planning in Healthcare

1. In the textbook, Essentials of Strategic Planning in Healthcare, read:
   1. Chapter 3, “Fundamentals of Strategic Planning”
   2. Chapter 4, “Strategic Planning and SWOT Analysis”
2. Read the article “SWOT Analysis: A Theoretical Review.”
3. Review the “Coastal Medical Center Comprehensive Case Study” in the text.
4. Write a three- to four-page paper analyzing the internal and external environments of CMC. Your analysis should include:
   1. Internal—organization culture, financial resources, access to capital markets, human resources, barriers to entry, quality, and value.
   2. External—economic factors, regulatory environment, patient demographics, competitor profile.
   3. What issues emerged as a result of your analysis? Give specific examples from the case study.
   4. Identify what virtuous business concepts apply to the analysis.

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