Healthcare Operational Process Management
Healthcare Operational Process Management
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Health care organizations (HCOs) often struggle not only
with performance improvement but also with effectively communicating
performance improvement results to their internal and external stakeholders. It
is equally important to communicate your successes externally for marketing and
internally, to your staff, to continue to build on your successes. The
messaging to these two groups, however, is very different.
I need to either select a health care organization that has
demonstrated successful outcomes in clinical quality, or create a fictitious
HCO and discuss the following:
• Describe the specific successes and the initiatives that
led to the success.
• Develop a communications strategy to achieve effective and
efficient communication of operational and clinical performance data and
performance improvement initiatives.
• Include a plan for strategic messaging in communications
to employees (to effect change) and communications to the general public (for
marketing purposes).
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