HCMG770 assignment 1
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Answer the following
questions regarding Case 1 – The Pharmaceutical Industry: An Industry
Note.
Your answers
should be typed in Microsoft Word document, comprise 3-4 pages for the body in
this essay format paper, and meet APA 6 Ed. guidelines (except no Abstract will
be used for this short paper). Your paper should follow (and
include) the same main headings found below (remember to center main
headings). At least four secondary (in addition to our text)
peer-reviewed sources properly cited and referenced are required, along with
our text used for this paper.You will attach your paper
using the assignment link (see the Assignment Submission link under the Weekly
Materials for Week 1).
Case 1 Assignment Questions
Introduction
Describe the pharmacy
industry and products and introduce your paper.
Market size and major
players
1. Describe the
pharmaceutical market.
2. What countries
are the largest consumers both in capita and total spending?
3. What role has
globalization taken in the pharmaceutical market?
Research and development
1. What role does
research and development play in the pharmaceutical industry?
2. Who pays for
research and development costs?
3. What is more
important to a pharmaceutical company – research and development or sales and
marketing?
Regulation
What is the process for
getting a new drug approved?
Conclusion
What conclusions can be
drawn from your literature review of the pharmacy industry?
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