HCA 615Module2: Health Care Organization Profile
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In the
role of a health care manager, for the final project you will develop and write
a comprehensive marketing and communication plan for your fictitious health
care organization. The final project will be divided into four parts:
- Health Care Organization Profile
- Communication Plan
- Marketing Plan
- Community Collaboration Plan
Part 1,
“Health Care Organization Profile,” should include the following
components:
- Name and type of health care organization
(stand-alone, multifacility, multicampus, community-based, etc.). - Mission, vision, and goals
- Bed number
- Type of services provided
- Volumes
- Quality indicators
- Financial performance indicators
- Human resource challenges
- Diversity issues
- Community population statistics
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